Strumento Gratuito

Simulatore di Aumento di Prezzo

Stai pensando di aumentare i tuoi prezzi di coaching? Prima fai i calcoli. Vedi esattamente quanto puoi guadagnare, quanti clienti puoi permetterti di perdere.

Prezzo attuale / cliente / mese

€

Nuovo prezzo / cliente / mese

€

Numero di clienti attuali

clienti

Perdita di clienti prevista

Entrate prima €3000 /mese

→

Entrate dopo €3240 /mese

Aumento delle entrate

€ 240 /mese

Clienti che puoi perdere 3 clienti

Punto di pareggio 17 clienti

Analisi del punto di pareggio dell’aumento prezzi Pareggio = clienti attuali × prezzo attuale ÷ nuovo prezzo

A price increase calculator shows coaches whether raising their rates is financially viable — even if they lose some clients in the process. The core insight: because each remaining client generates more revenue, you can often lose 10–25% of your client base and still earn more money. This tool calculates your revenue before and after, the clients you can afford to lose at breakeven, and your net revenue impact given expected churn.

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Come Usare

Inserisci il tuo prezzo attuale per cliente al mese.

Inserisci il tuo nuovo prezzo proposto.

Inserisci il tuo numero attuale di clienti.

Inserisci la percentuale di clienti che potrebbero andarsene.

Entrate prima, dopo, impatto netto e punto di pareggio si aggiornano all'istante.

The Math Behind Price Increases

Most personal trainers systematically undercharge. When they consider raising rates, the fear of losing clients holds them back. But the math often tells a different story. Because each client contributes more revenue at a higher rate, you can lose a significant number of clients and still earn the same — or more.

The Breakeven Formula

Breakeven clients = (current clients × current price) ÷ new price

This tells you the minimum number of clients needed at the new price to match your current revenue. Any clients above that threshold represent a revenue increase. For example: 20 clients at £150/month = £3,000. At £180/month, breakeven is only 17 clients (3,000 ÷ 180 = 16.7, rounded up). So you can lose 3 clients and still earn the same revenue.

Why Coaches Fear Price Increases (and Why Most Are Wrong)

Research on pricing psychology shows that price increases in service businesses typically result in much lower churn than expected. Clients who leave based purely on price were often the most difficult, least committed clients anyway. The clients who stay tend to be more invested, show up more consistently, and refer more new clients. A premium price also signals professional value — and clients who pay more often take their goals more seriously.

When Is the Right Time to Raise Prices?

Consider raising prices when: you have a waitlist or consistent demand exceeding supply; you haven’t increased prices in 12+ months; you’re fully booked and turning away clients; your results and reputation have improved significantly since you last set your rates; or your costs (software, space, CPD) have increased. Raises of 10–20% are common and well-accepted when communicated 4–6 weeks in advance with a clear value statement.