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Per-session pricing creates unpredictable income that fluctuates with cancellations, holidays, and client schedules. Monthly subscriptions provide recurring, predictable revenue that makes it easier to plan and invest in your business. For the same number of sessions delivered, a monthly subscription model typically generates 20–40% more revenue per client because clients pay for access, not just attendance.

Group training is the fastest way to multiply hourly revenue without multiplying hours. Charging €25–40 per person per session with 6–12 participants generates €150–480 per hour — dramatically more than a 1:1 session at €60–100/hr. The trade-off is more program standardization and less individual customization, but for many training goals (fitness, general conditioning, weight loss), group programming works just as well.

Your effective hourly rate isn’t just your session rate divided by session time. It includes all unpaid time: client communication, program writing, marketing, admin, and commuting. A trainer charging €60/session for 1-hour sessions who spends 30 minutes per client per week on admin has an effective rate of €40/hr. This calculator uses your session count to estimate revenue-generating hours, but remember to account for non-billable time when evaluating your real earnings.