Ferramenta Gratuita

Simulador de Aumento de Preços

Pensando em aumentar seus preços de coaching? Faça os cálculos primeiro. Veja exatamente quanto você pode ganhar, quantos clientes pode perder e se os números funcionam a seu favor.

Preço atual / cliente / mês

Novo preço / cliente / mês

Número de clientes atuais

clientes

Perda esperada de clientes

Receita antes R$3000 /mês

→

Receita depois R$3240 /mês

Aumento de receita

R$ 240 /mês

Clientes que você pode perder 3 clientes

Ponto de equilíbrio 17 clientes

Análise de equilíbrio do aumento de preço Equilíbrio = clientes atuais × preço atual ÷ novo preço

A price increase calculator shows coaches whether raising their rates is financially viable — even if they lose some clients in the process. The core insight: because each remaining client generates more revenue, you can often lose 10–25% of your client base and still earn more money. This tool calculates your revenue before and after, the clients you can afford to lose at breakeven, and your net revenue impact given expected churn.

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Como Usar

Insira seu preço atual por cliente por mês.

Insira seu novo preço proposto.

Insira seu número atual de clientes.

Insira a porcentagem de clientes que espera que possam sair.

Receita antes, depois, impacto líquido e ponto de equilíbrio atualizam instantaneamente.

The Math Behind Price Increases

Most personal trainers systematically undercharge. When they consider raising rates, the fear of losing clients holds them back. But the math often tells a different story. Because each client contributes more revenue at a higher rate, you can lose a significant number of clients and still earn the same — or more.

The Breakeven Formula

Breakeven clients = (current clients × current price) ÷ new price

This tells you the minimum number of clients needed at the new price to match your current revenue. Any clients above that threshold represent a revenue increase. For example: 20 clients at £150/month = £3,000. At £180/month, breakeven is only 17 clients (3,000 ÷ 180 = 16.7, rounded up). So you can lose 3 clients and still earn the same revenue.

Why Coaches Fear Price Increases (and Why Most Are Wrong)

Research on pricing psychology shows that price increases in service businesses typically result in much lower churn than expected. Clients who leave based purely on price were often the most difficult, least committed clients anyway. The clients who stay tend to be more invested, show up more consistently, and refer more new clients. A premium price also signals professional value — and clients who pay more often take their goals more seriously.

When Is the Right Time to Raise Prices?

Consider raising prices when: you have a waitlist or consistent demand exceeding supply; you haven’t increased prices in 12+ months; you’re fully booked and turning away clients; your results and reputation have improved significantly since you last set your rates; or your costs (software, space, CPD) have increased. Raises of 10–20% are common and well-accepted when communicated 4–6 weeks in advance with a clear value statement.