Free Quiz

Hitta din Coaching-nisch

Svara på 15 frågor för att upptäcka nischen där passion, expertis och marknadsbehov korsas.

The Hedgehog Method is a framework originally from Jim Collins' Good to Great that identifies the intersection of three circles: what you're deeply passionate about, what you can be best in the world at, and what drives your economic engine. Applied to coaching, this tool scores 9 major niches across passion, competence, and market demand — then ranks them to show you where the largest opportunity lies given your unique profile.

Save your results with Gymkee

How This Quiz Works

Rate each niche from 1 (no connection) to 5 (strong connection) across three dimensions: Passion, Competence, and Market.

Passion: how much do you personally enjoy this type of client and training style?

Competence: how skilled and knowledgeable are you in this area today?

Market: how strong is the demand and willingness to pay in this niche in your market?

Your Hedgehog Score = Passion × Competence × Market — the niches where all three overlap score highest.

Your top 3 niches are ranked with a suggested one-line positioning statement for your #1 result.

Why Niching Changes Everything

The coaches who struggle most aren't bad coaches. They're coaches trying to work with everyone. When you speak to everyone, no one feels spoken to. When you specialize, the opposite happens — you become the obvious choice for a specific type of person, you can charge more because your expertise is undeniable, and your marketing writes itself.

The fitness market is growing every year. But the coaches winning the biggest share aren't the most generalist — they're the most specialized. A coach who helps remote workers fix back pain from desk jobs gets the client who searched "coach for desk workers with back pain." The generalist gets no one.

The 9 Niches in This Tool

Seniors & Active Aging — growing demographic, high loyalty, often high willingness to pay
Weight Loss & Transformation — high demand, competitive, requires strong results-driven positioning
Athletes & Performance — premium rates, seasonal, requires sport-specific expertise
Post-Natal & New Mothers — underserved, high need, strong community word-of-mouth
Desk Workers & Back Pain — growing remote work population, specific pain point, high urgency
HYROX & Functional Fitness — fast-growing sport, passionate community, event-driven calendar
Rehab & Injury Prevention — high trust required, premium market, requires credentials
Teens & Youth Athletes — parent-funded, school calendar, requires specific communication style
Entrepreneurs & Executives — high income, time-limited, premium positioning viable

What to Do With Your Results

Your top-ranked niche is your starting point, not your cage. Use the positioning statement to rewrite your bio, update your social media headline, and adapt your offer to speak directly to that audience. You don't need to reject other clients — but your marketing, content, and main offer should speak to one person so clearly they feel you built it for them.

Gymkee Lets You Build Programs Tailored to Any Niche

Once you know your niche, your coaching programs need to deliver on that specialization. Gymkee gives you a full program builder, nutrition tracking, and assessment tools so you can build protocols genuinely tailored to your niche — whether that's post-natal recovery programs, senior mobility protocols, or HYROX prep plans.

Your clients receive a professional app experience that makes your specialization visible and tangible. When a desk worker opens their Gymkee app and sees a program built exactly for their back pain situation, they understand why they're paying what they're paying — and they stay longer.

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