Час читання: 5 min | Категорія: Pricing & Income | Останнє оновлення: березень 2026
Ключові висновки
- Цей hardest part of raising твоїх rates не є цей math, це writing цей message. These 5 templates handle що для you
- Every template follows цей same proven structure: value first, reason second, new price third, reassurance last
- Give 30 days' notice, always. It signals respect та gives clients time to adjust
- Grandfathering loyal clients (keeping їхній rate lower чи frozen) protects твоїх більшість stable revenue
- Цей templates cover: loyal clients, standard clients, new rate announcements, grandfathering notices, та group rate changes
Зміст
- Before You Send: Цей 4-Part Structure
- Template 1: Loyal Client (12+ Months)
- Template 2: Standard Client (Under 12 Months)
- Template 3: New Rate Announcement
- Template 4: Grandfathering Notice
- Template 5: Group Rate Change
- FAQ
- Джерела
Before You Send: Цей 4-Part Structure
Every effective price increase message follows цей same structure. It не matter if ти emailing, texting, чи saying it in person. Цей order matters.
- Lead з value - Remind цей client що вони мають achieved чи що їхній coaching includes
- Explain цей reason - Be honest. Rising costs, expanded services, investing in better tools
- State цей new price clearly - No hedging, no apologizing. Confidence is contagious
- Reassure та invite questions - Let їх know ти available to talk
When ти skip steps 1 та 2, цей client тільки sees "Я paying більше для цей same thing." Це коли ти get pushback.
For цей full strategy behind pricing increases (the psychology, цей math, та цей 7-step framework), read How to Raise Твоїх Personal Training Prices Without Losing Clients.
Template 1: Loyal Client (12+ Months)
Hi [Name],
I wanted to reach out personally тому що ти маєш був training з me since [month/year], та що means a lot.
Starting [date, 30+ days out], Я буду be updating my coaching rates. Я маю [invested in a professional coaching app / expanded my nutrition programming / limited my roster to give кожен client більше attention], та my operating costs мають gone up along з everything else цей past year.
Because of твоїх loyalty, Я keeping твоїх rate at [current rate] для цей next [3-6 months] поки new clients буде start at [new rate]. After that, твоїх rate буде move to [loyal client rate, smaller increase ніж new client rate].
Я really proud of що ти маєш accomplished, [mention a specific result], та Я excited to keep building on що together.
Якщо ти мають any questions, Я always happy to chat.
[Твоїх name]
Why it works: You acknowledge цей relationship first. Цей grandfathering offer makes цей client feel valued, не blindsided. Mentioning a specific result reminds їх чому вони here. And by keeping їхній rate lower ніж new clients, ти rewarding їхній loyalty in a tangible way.
Template 2: Standard Client (Under 12 Months)
Hi [Name],
I wanted to give ти a heads-up про an update to my coaching rates.
Starting [date, 30+ days out], my [monthly coaching package / session rate] буде be moving від [current rate] to [new rate]. This reflects цей full scope of що I provide, including [personalized programming, nutrition guidance, weekly check-ins, app-based delivery], та my ongoing investment in giving ти цей best coaching experience I can.
Ти маєш made great progress since we started, especially [mention something specific]. Я looking forward to keeping що momentum going.
Let me know якщо ти'd як to talk through anything. I appreciate ти будучи a great client to work with.
[Твоїх name]
Why it works: Це direct але warm. You explain що цей rate reflects (not просто "це going up"), ти celebrate їхній progress, та ти keep цей tone confident. No apologizing, no "I hope це okay." Clients respond to confidence.
Template 3: New Rate Announcement
Use цей для твоїх email list, social media, чи new inquiries.
Coaching rates update, [Month Year]
Starting [date], my coaching packages буде be updated to reflect цей full experience I deliver to кожен client.
Ось що changing:
- [Package name]: [old rate] to [new rate]
- [Package name]: [old rate] to [new rate]
- [Package name]: [old rate] to [new rate]
Every package includes: [personalized training programs, nutrition plans, weekly check-ins, exercise demo library, progress tracking through a professional coaching app].
If ти маєш був thinking про starting, now is цей time to lock in a spot перед цей new rates take effect.
Questions? Just reply to цей email.
[Твоїх name]
Why it works: Clean, professional, та creates urgency для prospects sitting on цей fence. Listing що included reframes цей price as an investment in a specific set of deliverables, не просто "time з a trainer."
Template 4: Grandfathering Notice
For коли ти want to formally communicate що a loyal client's rate is будучи protected.
Hi [Name],
Quick note про my upcoming rate change.
As of [date], my standard coaching rate is moving to [new rate]. But тому що ти маєш був з me since [month/year] та ти маєш був an incredibly consistent client, твоїх rate буде stay at [current rate] для цей next [timeframe].
No action needed on твоїх end. I просто wanted ти to know що I value цей time ми маємо був working together, та цей is one way I can show that.
Давай keep цей momentum going. Talk soon.
[Твоїх name]
Why it works: This is short on purpose. Це good news для цей client, so ти не need to over-explain. Цей message communicates two things at once: твоїх rates є going up (which signals що твоїх coaching is in demand) та вони getting special treatment (which deepens loyalty). Some of твоїх більшість powerful retention happens in moments як this.
Template 5: Group Rate Change
For semi-private чи small group training clients.
Hi everyone,
I wanted to let ти all know про an update to our group training rates.
Starting [date, 30+ days out], цей rate для [group name / time slot] буде be moving від [current rate] to [new rate] per person, per [session/month].
Ось що driving цей change: Я маю [added new programming, invested in better equipment, expanded цей session format to include nutrition guidance], та I want to keep delivering цей best group experience in [city/area].
For everyone currently in цей group, Я honoring цей current rate through [date], so ти маєш got time to adjust.
This group має був one of цей best parts of my coaching week. [Mention a group achievement чи moment]. Thanks для showing up та pushing кожен other.
Якщо ти мають any questions, hit me up individually та Я happy to chat.
[Твоїх name]
Why it works: Group dynamics є different від 1-on-1. Ти addressing multiple people хто might talk to кожен other, so consistency та transparency matter. Acknowledging цей group's energy та achievements reinforces цей community value, який is a big reason people stay in group training. Цей transitional period для existing members prevents anyone від feeling ambushed.
FAQ
How набагато notice варто I give перед a price increase?
At least 30 days. This gives clients time to process цей change, ask questions, та adjust їхній budget. Anything less feels rushed та disrespectful. Some coaches give 60 days для larger increases (15%+), який can reduce friction even further.
Should I explain чому Я raising my prices?
Yes, briefly. You не need to justify кожен dollar, але a simple reason ("Я маю invested in better tools для твоїх coaching experience" чи "my costs мають increased з inflation") makes цей change feel logical rather ніж arbitrary. Clients хто understand цей чому є far less likely to push back.
What if a client says вони не можна afford цей new rate?
Offer an alternative. A lower-tier package з fewer check-ins, a shift to online-only coaching, чи a pause until їхній situation changes. What ти не варто do is reverse цей increase для one person. That signals твоїх rates є negotiable, який makes кожен future increase harder.
Джерела
- Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1986), "Fairness as a Constraint on Profit Seeking: Entitlements in цей Market." American Economic Review, 76(4), 728-741. Loss aversion та fairness in pricing.
- PTDC (Personal Trainer Development Center), Industry best practices on client communication та pricing, 2024.
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