Аудит коучингового бізнесу

Questions cover: Are you charging what your services are worth? Do you have a recurring revenue model or are you relying on per-session billing? How predictable is your monthly income? Have you raised your rates in the last 12 months? Do you have a premium tier? Coaches who score low here are often significantly undercharging or stuck in a model that caps their income regardless of client quality.

Questions cover: How do you onboard new clients? Do you track client progress systematically? How do you manage communication — one platform or scattered across WhatsApp/email/calls? Do you have a formal check-in process? Coaches who score low here often experience high churn because clients don't feel managed — they feel forgotten between sessions.

Questions cover: Do you have a clear niche or are you a generalist? Does your marketing speak directly to a specific type of client? Do people in your target niche find you naturally through content or referrals? Specialization is the single biggest lever for premium pricing — yet it's the pillar most coaches delay because generalism feels safer.

Questions cover: How much time per week do you spend on admin vs. direct coaching? Do you have templates for programs, check-ins, and onboarding? Do you use tools that automate routine tasks? Could you take a week off without everything breaking? Low operations scores mean your business is running you, not the other way around.

Questions cover: Do you have a consistent client acquisition strategy? Do you get referrals systematically? Do you have a waitlist? Are you building any leverage assets (content, digital products, group programs)? Low growth scores often come from coaches who are great at coaching but haven't built an engine that brings clients to them.