The nutrition opportunity most coaches are missing
98% of clients expect their coach to give nutrition advice. Yet most personal trainers shy away from it. The coaches who add nutrition coaching earn on average $50-200 more per client per month, without adding more sessions to their schedule.
Why nutrition coaching?
Exercise combined with nutrition guidance produces 10.8% weight loss versus 2.4% with exercise alone. Your clients get better results. Better results mean better testimonials, more referrals, and lower churn. It's the single highest-ROI addition to your coaching business.
Certifications to consider
You don't need to be a registered dietitian to give general nutrition advice. A nutrition coaching certification from organizations like Precision Nutrition, NASM, or ACE is sufficient, and many can be completed in a few months online.
How to price nutrition add-ons
The simplest approach: bundle nutrition into a higher-tier package. If your training-only package is $150/month, your training + nutrition package is $250/month. Alternatively, sell standalone meal plans for $50-100 each as a one-time purchase.
Delivering meal plans with Gymkee
Gymkee's nutrition module lets you build custom meal plans from a database of thousands of foods. You can set macros, add recipe notes, and send plans directly to your client's app. Clients log their meals and you see their adherence in real time.
Getting your first nutrition clients
Start with your existing clients. Announce the new service, offer a free nutrition audit for the first week, then pitch the upgrade. Conversion rates from existing clients are typically 3-5x higher than cold outreach.
